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Associate Manager, Category & Shopper Insights

Chicago, Illinois Job ID 18163 Apply

The Associate Manager, Shopper Insights (internally titled Associate Manager Category & Shopper Leadership) is responsible for leading overall development of competitively advantaged shopper insights for SCJ and its retailer partners. This position reports to the Manager, Shopper Insights. Key workstreams include leading design & execution of category-focused shopper research and partnering with customer & activation teams to roll out strategies that drive in-store conversion.   This role is expected to work closely with the Category Management Center of Excellence team, as well as the retailer and channel focused Category & Shopper Leadership team (aka the “field team”).  In addition, there will be opportunities to partner with other internal partners in Insights and Customer Marketing.

Essential Duties and Responsibilities:

Critical member of the Chicago-based Shopper Insights team:

  • Develop and advance a multidimensional understanding of shoppers and in-store dynamics including integrating customer and syndicated data to provide strategic consultation to the Sales and Business teams. 
  • Lead design & execution of national shopper research and partner with customer teams to activate, roll out strategies to drive in-store conversion.
  • Serve as subject matter expert on Sustainability for the broader team, across SCJ categories
  • Will manage at least one key research vendor partnership or subscription
  • Will champion and become fluent in SCJ Shopper Toolbox

Additionally, will give particular focus to a select number of customer or channel specific teams:

  • Works with “field team” to develop understanding of class of trade & retailer-specific shopper profiles, needs & behaviors in store to craft strategies to drive conversion
  • Manage all primary & secondary research for those account teams which support and attain retailer and SCJ business objectives
  • Translate data and insight into Retailer-specific strategic and tactical recommendations and solutions
  • Play an active role in customer presentations and influence retailers based on a deep understanding of the class of trade-specific category and shopper behaviors to drive company product sales and category growth. 

About our team

Our Category & Shopper Leadership team vision is to be to be the indispensable partner to our customers with compelling & actionable insights to unlock category growth and SCJ advantage​. We serve as the Category and Shopper Advocate, to:

  • Create the most shoppable shelf that will drive conversion
  • Optimize category & SCJ assortment
  • Through our understanding of the Shopper Journey, we are impact what is purchased as well as Where and How
  • We act as teachers and thought leaders to empower our partners both internally and externally

Required Skills / Experience / Competencies:

  • University Degree and 5+ years of relevant experience or advanced degree and 3+ years relevant experience.
  • Must be authorized to work in the US.

Preferred Skills / Experience / Competencies:

Education and Experience

  • Master’s degree preferred
  • Experience in Shopper Insights and/or Retailer-specific Insights OR equitable Consumer Insights experience
  • Experience working with top US retailers on design and delivery of customer research highly desired

Technical Skills

  • Experience working with third party data suppliers to scope and manage project work
  • Ability to translate data into compelling stories for customers
  • Ability to define root cause factors from data, experience and judgment
  • Passion and curiosity for understanding and using human/shopper behavior to craft solutions
  • Advanced skills in syndicated data tools, Microsoft Office Suite
  • Experience with retailer specific data tools (POS, Retailer Loyalty Card data etc.)
  • Experience with both primary and secondary research tools to understand shopper needs and behaviors

Leadership Skills

  • Comfort in dealing with ambiguity and ability to work in a self-directed environment
  • Cross-functional team partnership
  • Strong presentation and influencing skills
  • High sense of urgency
  • Excellent interpersonal and communication skills

Remote work is available once a week for eligible employees.

At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.


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