Brand Manager (Home Cleaning)
Turkey Job ID 24690 ApplyJOB TITLE: Brand Manager (Home Cleaning)
Location: Istanbul, Turkey
OVERVIEW:
About the role:
Are you a marketing professional looking for a professional challenge and would like to join a regional marketing team leading global brands in the consumer goods industry?
Then join Home Cleaning Marketing Team at SC Johnson as Senior Associate !
You will be located in Turkey, but you will be managing Home Cleaning Category Middle East and Turkey.
Responsibilities:
- Analyzing and monitoring sell-out data: market share, distribution, promotion performance.
- Developing innovation packaging, communication, marketing plans, business cycle presentations.
- Monitoring competitors’ launches, marketing activation and promotions with customer marketing team.
- Identify consumer insights and translate them into actionable plans to win at the point of sales for assigned categories
- Manage commercialization and launch phases of NPDs. Manage local NPD task force to ensure the appropriate roll out of NPD; provide input for concept development and adapt graphics for assigned brands
- Collaborate with Supply Chain on managing SKUs and tracking slow moving ones for assigned brand or segment
- Active participation in the S&OP process, leading business discussions & decisions to deliver company KPIs
- Collaborate with cross functional teams and agencies to deliver segment marketing plans.
Experience you’ll bring:
- Bachelor’s Degree level education, ideally within business administration, engineering, master of marketing or business administration
- Minimum 3-4 years of marketing experience
- Previous FMCG marketing and multi-country experience would be a plus
- Written and spoken fluency in English
- MS Office programs, SAP, Nielsen Nitro or Answers
Behaviors you’ll need:
- Strong planning/organizational skills and the ability to manage and prioritize multiple tasks/projects to meet deadlines
- Excellent communication, influencing and presentation skills with strong stakeholder management experience
About us:
SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, Kiwi®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.