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Associate Manager, Sales Account Management (Traditional Trade)

Makati City, Philippines

Category: Sales Job ID: 26975


This position is responsible for planning, directing and controlling the activities of the assigned area/distributors to: 

  • Ensure the attainment of the objectives of distribution, merchandising, sales volume and profit
  • Identify opportunities for profitable growth in the short and medium term
  • Guarantee collection of accounts receivables
  • Supervise distributor sales teams to increase productivity and maximize profitable growth opportunities.

Essential Duties and Responsibilities:

  • To achieve growth and sales objectives in his/her assigned area, i.e. sales budget, account contribution, distribution, merchandising, and accounts receivable, by planning, organizing, leading, directing, coordinating, controlling and monitoring the activities of the distributor sales teams
  • To analyze and evaluate existing Route To Market portfolio and assist in designing and implementing cost efficient RTM strategies across all channel levels
  • To draw actionable insights from available internal and external resources (DIAL, SISO, external data Nielsen, Market trends, POS sales, Inventory, and merchandising tools) to understand retail trends and consumer behaviors; and translate these insights to business building programs at trade level.
  • To keep an appropriate level of finished goods inventory in distributor warehouses and proactively track sellout and inventory data.
  • To ensure allocated Trade Spending/Deal resources are utilized effectively, through the development of key account plans and use of a deal tracking and evaluation system.
  • To regularly review sales reports and important documents/materials, analyze results based on available facts and figures, determine opportunities and set priorities based on what has the most pay off, identify areas which need immediate and/or long-term direction, and initiate the necessary steps/actions to correct the situation.
  • To implement plans, strategies, and programs formulated by Sales Operations and/or Marketing/Customer Marketing that will help increase brand distribution/volume for distributor covered accounts; to analyze the results and to recommend improvements for the future.
  • To develop strategic partnership with Distributors by cultivating and maintaining a good relationship with them.

Required Skills / Experience / Competencies:

  • Degree holder, preferably in the area of Business Admin, commercial or its equivalent
  • Possess at least 5 years relevant experience in FMCG industry 
  • Selling Skills and Key Customer/Distributor Management Skill in FMCG environment
  • Result oriented and performance driven.
  • Strong analytical skills
  • Strong presentation and communication skills
  • Language Literacy - English, Tagalog
  • Knows how to drive with professional/non-professional driver’s license
  • Agility to be assigned within the Philippines

Job Requirements:

  • Permanent – Full-time 
  • Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will.

Inclusion & Diversity

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We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at

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