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Associate Manager, Customer Marketing - GB

Pudong, China Job ID 1441
Job Number1441
Pudong,China

Summary:

This role is to to responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster; partner with Marketing and Sales in the timely execution of category specific platform driven commercialization and Base/Expand initiatives; jointly with the CM Manager, Director, Cluster GM, select & prioritize customer marketing initiatives to be deployed across cluster markets, based on local knowledge, and monitor consistency of local execution; deliver efficiency through scale and harmonization of materials across cluster; maintain responsibility for category execution in cluster lead market; develop Cluster Customer Marketing Team in both skills and capabilities.

Essential Duties and Responsibilities:

Shopper

  • Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF
  • Owns and writes Client to Agency briefs to Shopper Agency
  • Propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities
  • Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget)
  • Consolidate execution progress and facilitate Management Committee reviews

Sales and Operation (SOP)

  • Attend Step 1 meetings to highlight special topics and align on growth drivers
  • Accountable for special pack and promotional stock inventory offtake and resourcing
  • Provides shipment analysis
  • Bridge Step 1 output to Step 2 meetings

Promotion & Activity Budget Management

  • Efficient allocation of relevant promotion by activity and securing sales commitment for execution targets and scope
  • Tracks sales execution for learning and agile adjustments
  • Monitor pacing and true-up
  • Alert finance and Man Comm of misalignment

DMPP (Display Merchandising Price Promotion)

  • Gives sales operation picture of excellence in store
  • Create standards of execution by channel and store segmentation
  • Designs brand merchandising
  • Determines Promotion Price thresholds

New Product Development and Category specific projects

  • Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored
  • Provides feedback, inputs to Platform as to what works best for the Cluster
  • Channel and Customer Support
  • Provide support to the Sales Team in the development and presentation of Joint Business Plan with major Global/Regional customers
  • Develop plans designed to optimize roll-out of channel strategies across markets, and ensure excellent execution of all plans for designated channels aligned with Platform directions

Processes

  • Supports Cluster GM in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories.
  • Responsible for the development and securing sign-off of FOCO plans in line with Corplan
  • Partner with Finance, M&C in the development of price increase recommendation in line with DPM and Pricing Strategy

Administrative/Support Services/Capability Building

  • Develops appropriate tracking process, and scorecards to monitor distribution performance, competitive activities, trade sales
  • Supports Sales in developing action plans based on Advantage Survey results, and monitors execution
  • Assess Customer Marketing training and skills needs; cascade and put in practice learnings
  • Leads development of skills enhancement plans for entire cluster customer marketing team

Required Skills / Experience / Competencies:

  • Should have multi-functional experience in Customer Marketing, and either in Sales and/or Marketing, at least 3 years each in a Marketing & Commercialization and a Sales role
  • Bachelor’s degree and above

Preferred Skills / Experience / Competencies:

  • Knowledge of the Categories, pertinent Key Customers, and key Competitive set
  • Strong management and leadership skills
  • Proven track record of delivering objectives consistently
  • Strategic mind set, understands the strategic & tactical nature of the business.
  • Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club.
  • Understands SC Johnson’s processes, and the interplay between the categories
  • Demonstrate ability to manage up and across organization.
  • Multi-function and multi-tasking abilities
  • Understands “ACNielsen” syndicated data, MINE and Adopt processes
  • Strong Computer skills, Microsoft Office
  • Delivers results
  • Manages executions diligently, with keen attention to details
  • People Leadership
  • Team building skills
  • Values others, and cultures
  • Self-starter and Acts with integrity
  • Analytical Skills

Job Requirements:

  • Full-Time Job

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