Sr. Associate,Customer Marketing
Reforma, Mexico Job ID 18049 Apply
Summary:
An opportunity to join our Customer Marketing team, and to have real impact building brand plans to meet business objectives in local market. Will involve an omnichannel strategy, in store communication, execution of insight driven new product innovation aligned to each Retail Environment.
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An opportunity to join our Customer Marketing team, and to have real impact building brand plans to meet business objectives in local market. Will involve an omnichannel strategy, in store communication, execution of insight driven new product innovation aligned to each Retail Environment.
Responsibilities:
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•Develop and present brand strategies, plans and initiatives to the internal team for brand growth.
•Build activation plans for the brands regarding our FOCO Plan, ensuring they deliver the business objectives.
•Design an omnichannel for strategy for the Brands
•Executes Special Pack plans consistent with agreed guidelines and principles
•Works with category management and marketing to ensure all distribution and display initiatives are timely and properly executed for the defined category.
•Use Nielsen data sources to form insights that inform business strategy and plans
•Ensure excellence in sales execution at POS
•Develop, execute and monitor promotions with financial focus to manages localbudget
•Support the Channel Team with the execution by Retail Environment
Skills:
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•Ability to manage for results with initiative
•Self-starter and acts with integrity and speed
•Organizational and planning skills with the ability to multi-task and prioritize
•Strong strategic thinking and drive
•Solid analytical skills with experience using market data (Nielsen,Kantar)
•Strong communicator and team player, able to build relationships
•Proficient Microsoft Office