Skip Navigation
Job Search
Search

Associate Manager, Customer Marketing

Shanghai, China Job ID 11571
Summary
Responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster
Partner with Marketing and Sales in the timely execution of category specific platform driven commercialization and Base/Expand initiatives
Jointly with the CM Manager, Director, Cluster GM, select & prioritize customer marketing initiatives to be deployed across cluster markets, based on local knowledge, and monitor consistency of local execution
Deliver efficiency through scale and harmonization of materials across cluster
Maintain responsibility for category execution in cluster lead market
Develop Cluster Customer Marketing Team in both skills and capabilities

Essential Duties and Responsibilities

Shopper

  • Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF
  • Owns and writes Client to Agency briefs to Shopper Agency
  • Propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities
  • Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget)
  • Consolidate execution progress and facilitate Management Committee reviews

Sales and Operation (SOP)

  • Attend Step 1 meetings to highlight special topics and align on growth drivers
  • Accountable for special pack and promotional stock inventory offtake and resourcing
  • Provides shipment analysis
  • Bridge Step 1 output to Step 2 meetings

Promotion & Activity Budget Management

  • Efficient allocation of relevant promotion by activity and securing sales commitment for execution targets and scope
  • Tracks sales execution for learning and agile adjustments
  • Monitor pacing and true-up
  • Alert finance and Man Comm of misalignment

DMPP (Display Merchandising Price Promotion)

  • Gives sales operation picture of excellence in store
  • Create standards of execution by channel and store segmentation
  • Designs brand merchandising
  • Determines Promotion Price thresholds

New Product Development and Category specific projects

  • Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored
  • Provides feedback, inputs to Platform as to what works best for the Cluster
  • Channel and Customer Support
  • Provide support to the Sales Team in the development and presentation of Joint Business Plan with major Global/Regional customers
  • Develop plans designed to optimize roll-out of channel strategies across markets, and ensure excellent execution of all plans for designated channels aligned with Platform directions

Processes

  • Supports Cluster GM in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories.
  • Responsible for the development and securing sign-off of FOCO plans in line with Corplan
  • Partner with Finance, M&C in the development of price increase recommendation in line with DPM and Pricing Strategy

Administrative/Support Services/Capability Building

  • Develops appropriate tracking process, and scorecards to monitor distribution performance, competitive activities, trade sales
  • Supports Sales in developing action plans based on Advantage Survey results, and monitors execution
  • Assess Customer Marketing training and skills needs; cascade and put in practice learnings
  • Leads development of skills enhancement plans for entire cluster customer marketing team

    Required Skills / Experience / Competencies

  • Should have multi-functional experience in Customer Marketing, and either in Sales and/or Marketing, at least 3 years each in a Marketing & Commercialization and a Sales role
  • Bachelor’s degree and above
  • Preferred Skills / Experience / Competencies
  • Knowledge of the Categories, pertinent Key Customers, and key Competitive set
  • Strong management and leadership skills
  • Proven track record of delivering objectives consistently
  • Strategic mind set, understands the strategic & tactical nature of the business.
  • Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club.
  • Understands SC Johnson’s processes, and the interplay between the categories
  • Demonstrate ability to manage up and across organization.
  • Multi-function and multi-tasking abilities
  • Understands “ACNielsen” syndicated data, MINE and Adopt processes
  • Strong Computer skills, Microsoft Office
  • Delivers results
  • Manages executions diligently, with keen attention to details
  • People Leadership
  • Team building skills
  • Values others, and cultures
  • Self-starter and Acts with integrity
  • Analytical Skills

Job Requirements

  •  Full -Time job

Sign Up For Job Alerts

Don't miss out - sign up for our email list.

Interested InSelect a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

  • Marketing, Shanghai, Shanghai Municipality, ChinaRemove