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Associate Manager,Marketing Commercialization(Online to Offline)

Shanghai, China Job ID 13749 Apply

This role is to manage the all key Online to Offline(O2O) channels and drive the target through work with other teams.

Essential Duties and Responsibilities:

  • In charge of all key Online to Offline channels including Jingdong Daojia(JDDJ), elma(ele), Taoxianda, Meitian and Key account self-run online to offline portfolio/advertising/activation strategy, planning, budget and execution, closely work with account sales to achieve top/bottom line target
  • Co-work with brand market team to land brand campaign or New Product Development (NPD) launch on platforms
  • Maintain good relationship with key platforms market function to get enough resource and maximize ROI (return on investment)
  • Online to Offline/ new retail insight and business analysis
  • Liaise with agency/Taobap Partner (TP) to propose and align execution KPI (Key Performance Indicator)
  • Advertisement and Promotion(A&P) management and P&L (Profit & Lose) tracking

Required Skills / Experience / Competencies:

  • Minimum 3 years marketing working experience in Marketing or Ecommerce marketing, Online to Offline/ new retail marketing
  • A minimum of Bachelor degree in Marketing
  • Successful campaign practice in marketing or marketing territory, Excellent analysis, communication and planning skill, Strong logic thinking with high self-discipline

Preferred Skills / Experience / Competencies:

  • Online to Offline(O2O) or new retail marketing experience
  • Industry (household) related digital working experience
  • MNC (Multinational Corporation) working experience

Job Requirements:

  •  Full time work

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  • Marketing, Shanghai, Shanghai Municipality, ChinaRemove