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Associate, Marketing Commercialization

Shanghai, China Job ID 14511 Apply

This role is to Lead the execution of the short to midterm marketing commercialization strategy for assign brands. Activities include: Collaborate with sales and customer marketing team for product listing, brand presentations and market competitor analysis.

Essential Duties and Responsibilities:

  • Strategy
    • Support short to mid-term Marketing Commercialization strategy implementation for assigned brands, country
    • Support preparation for brand business reviews
  • Innovation
    • Support the commercialization process of NPD (New product development) & lead the trademark registration process
    • Prepare the data & analysis for assumptions for Major Expenditure Authorization
  • Consumer Communication
    • Responsible for the execution of media strategy with support from the manager
    • Lead and drive artwork preparation & changes
    • Leads barcode management, label change & pricing maintenance
    • Support in managing local social network (if any)
  • Processes
    • Own Step 1 & 2 - share analytics
    • Collaborate with Sales & Customer Marketing team to drive execution of Sales & Trade promotions
    • Track sales, market shares & NPD performance
    • Provide analysis and data required to form the pricing strategy
  • Stakeholders
    • Interface with Country Manager, Marketing Commercialization team, Global Marketing teams
    • Work closely with Customer marketing team & Sales team on excellence executions  

Required Skills / Experience / Competencies:

  • Bachelor degree and above
  • 1-2 years of Commercial experience (Marketing/Ecommerce)
  • Fluent in conversational and written English because need to cooperate with global team closely

Preferred Skills / Experience / Competencies:

  • Fulfill Success Driver and proficiency on assigned level and job
  • Experience in FMCG (Fast-moving consumer goods) will be added value

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  • Marketing, Shanghai, Shanghai Municipality, ChinaRemove