Senior Associate, Marketing CommercializationShanghai, China Job ID 16526 Apply
This role is to support line manager and cooperate with global for building Mr. Muscle equity and Mega brand communication such as brand history/training/trader to trader (T2T) overall communication; to support line manager lead the double 11/Chinese New Year (CNY) scale event also Mega brand projects like In-store day with cooperating product team.
Essential Duties and Responsibilities:
Lead the execution of the short to midterm marketing commercialization strategy for assign brands. Activities include: collaborate with sales and customer marketing team for product listing, brand presentations and market competitor analysis
Support implementation of media strategy for assign brands and support the post evaluation process of activations for assign brands
Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the brand that needs to be improved
Participants on trade-oriented initiatives like van sell/super mini boost up project if any
Support the commercialization process of NPD (New Product Development) and lead the trademark registration process; prepare the data and analysis for assumptions for major expenditure authorization
Lead and drive artwork preparation and changes, bar-code management, label change and pricing maintenance, responsible for the execution of media strategy with support from manager
Required Skills / Experience / Competencies:
Bachelor’s degree in Business or Marketing
2-3 years of marketing experience
Permanent, full-time role
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