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Manager, Marketing Commercialization

Yokohama, Japan Job ID 14601 Apply

Summary:

  • Responsible for Marketing Commercialization activities across designated categories (Lifestyle Brands) in Japan.
  • Oversees late commercialization and launch of NPD (Base and Expand) for the assigned Brands.
  • Meet category objectives (volume, profit, velocity) that contribute to achieving the Country and/or Cluster business objectives.

Essential Duties and Responsibilities:

Strategy 

  • Implement category/Brand strategy, deploying strategy in Country accordingly.

Innovation

  • Manage late Commercialization and Launch phases of NPDs (base, expand). Manage local NPD taskforce to ensure appropriate rollout of NPDs.
  • When acting as Feedback Country, provide input on concept development (securing cultural relevancy), develop BASES II inputs.

Consumer Communications

  • Manage local social network community in accordance with Platform approved digital strategy and leveraging the CMS for digital assets.

Processes

  • Coordinate with Sales the planning of Consumer and Trade Promotions for assigned category.
  • Track sales and shares for assigned category. Track NPD performance and course corrects.

Required Skills / Experience / Competencies:

  • Marketing or MBA education background
  • Multi-functional background circa 10 years combined Marketing/Sales experience
  • 10 years experience of understanding and knowledge of the Japan retail environment (or ability to quickly grasp this)

Job Requirements:

  • Permanent: full time job 
  • Work location: Yokohama, Kanagawa JAPAN 
  • Working hours: 9:00-17:30 
  • Benefits: Japan full package (social insurances, retirement pension programs, etc.) 

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