Director, Customer Marketing ASEAN

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

Overview:

This role serves as a strategic link between marketing and sales across the ASEAN region. It is a mission-critical position focused on aligning commercial execution with brand strategy, ensuring cohesive and effective campaign implementation across all retail touchpoints.

5 direct reports with total team of 20 across 11 ASEAN markets and 3 categories.   

Key Responsibilities:

Strategic Execution:

• Lead development and execution of 360° campaigns across ASEAN
• Define and track clear KPIs of campaign success
• Drive cohesive brand execution across touchpoints and channels
• Own and enforce guidelines for Merchandising, Assortment, Pricing, and Promotions
• Direct and coach team as the ‘subject matter expert’ on in-store conversion based on shopper insights research
• Own and execute the promotional advertising budget (below the line)

Stakeholder Alignment:

• Act as strategic interface between:
  • Country Sales Directors
  • Marketing Director (ASEAN)
  • Marketing Category Managers
• Challenge non-aligned initiatives and call-out missteps proactively
• Lead the marketing inputs of the demand forecasting process

Process Improvement:

• Oversee overhaul of campaign planning frameworks and campaign launch timelines
• Introduce and enforce best practices around campaign development, pre-launch planning, and execution control

People Leadership:

• Ensure team is driving the strategic execution in each market  
• Develop direct reports for key leadership positions in sales, marketing or customer marketing

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

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