Sr. Associate - Marketing Home Cleaning

Lead the end-to-end marketing strategy for the Mr. Muscle and Drano brands in Mexico, with full accountability for P&L performance. Drive brand growth through portfolio strategy, innovation, integrated media planning, and cross-functional leadership to deliver sustainable and profitable business results.

KEY RESPONSIBILITIES

• Lead the end-to-end brand strategy for the Mr. Muscle and Drano brands in Mexico, driving sustainable business growth and strengthening brand equity.
• Own the P&L for both brands, with full accountability for business performance, from top-line revenue growth to bottom-line profitability.
• Develop and execute brand strategies, including portfolio management, innovation, brand positioning, and long-term growth plans.
• Lead the integrated media and communications strategy, optimizing marketing investments to maximize return on investment and business impact.
• Identify growth opportunities through consumer insights, market trends, and competitive analysis, translating them into actionable business strategies.
• Lead cross-functional teams (Sales, Finance, Supply Chain, RD&E, and Global Marketing) to ensure the successful execution of strategic initiatives.

REQUIRED EXPERIENCE YOU’LL BRING

• 2–3 years of experience as a Brand Manager in FMCG companies, leading brand growth strategies.
• Experience developing and executing brand strategies, including ATL, BTL, and Digital media planning, as well as integrated communication plans.
• Experience managing media agencies, optimizing marketing investments and ensuring the achievement of business KPIs.
• Experience working with creative agencies, leading the development of advertising campaigns, communication assets, and brand innovation initiatives. Strong understanding of P&L management, with the ability to assess the financial impact of marketing decisions on sales, profitability, and overall business performance.
• Experience in new product development and commercialization, from opportunity identification through successful market launch.
• Experience leveraging market and consumer insights using tools such as Nielsen and Kantar to support strategic business decisions.
• Advanced proficiency in Excel and PowerPoint for business analysis and executive presentations; experience with Canva and AI-powered marketing tools is a plus.
• Strong analytical and strategic thinking skills, with a results-oriented mindset, cross-functional leadership capabilities, and a proven ability to execute high-impact initiatives.

PREFERRED EXPERIENCES AND SKILLS

• Strategic mindset, with the ability to identify growth opportunities and translate them into high-impact business initiatives.
• Results-oriented, with a strong focus on delivering profitable growth and achieving business objectives.
• Strong leadership and influencing skills, with the ability to lead cross-functional teams and effectively manage internal and external stakeholders without direct authority.
• Strong analytical and data-driven decision-making skills, leveraging consumer insights, market intelligence, and financial performance to shape business strategies.
• Excellent communication and presentation skills, with the ability to develop compelling executive-level narratives and influence stakeholders across the organization.
• Strong project management and organizational skills, effectively managing multiple priorities and initiatives in a fast-paced environment.
• Proactive, adaptable, and innovation-driven, with a continuous improvement mindset and a passion for identifying new opportunities to drive brand growth.

KEY RESPONSIBILITIES

• Lead the end-to-end brand strategy for the Mr. Muscle and Drano brands in Mexico, driving sustainable business growth and strengthening brand equity.
• Own the P&L for both brands, with full accountability for business performance, from top-line revenue growth to bottom-line profitability.
• Develop and execute brand strategies, including portfolio management, innovation, brand positioning, and long-term growth plans.
• Lead the integrated media and communications strategy, optimizing marketing investments to maximize return on investment and business impact.
• Identify growth opportunities through consumer insights, market trends, and competitive analysis, translating them into actionable business strategies.
• Lead cross-functional teams (Sales, Finance, Supply Chain, RD&E, and Global Marketing) to ensure the successful execution of strategic initiatives.

REQUIRED EXPERIENCE YOU’LL BRING

• 2–3 years of experience as a Brand Manager in FMCG companies, leading brand growth strategies.
• Experience developing and executing brand strategies, including ATL, BTL, and Digital media planning, as well as integrated communication plans.
• Experience managing media agencies, optimizing marketing investments and ensuring the achievement of business KPIs.
• Experience working with creative agencies, leading the development of advertising campaigns, communication assets, and brand innovation initiatives. Strong understanding of P&L management, with the ability to assess the financial impact of marketing decisions on sales, profitability, and overall business performance.
• Experience in new product development and commercialization, from opportunity identification through successful market launch.
• Experience leveraging market and consumer insights using tools such as Nielsen and Kantar to support strategic business decisions.
• Advanced proficiency in Excel and PowerPoint for business analysis and executive presentations; experience with Canva and AI-powered marketing tools is a plus.
• Strong analytical and strategic thinking skills, with a results-oriented mindset, cross-functional leadership capabilities, and a proven ability to execute high-impact initiatives.

PREFERRED EXPERIENCES AND SKILLS

• Strategic mindset, with the ability to identify growth opportunities and translate them into high-impact business initiatives.
• Results-oriented, with a strong focus on delivering profitable growth and achieving business objectives.
• Strong leadership and influencing skills, with the ability to lead cross-functional teams and effectively manage internal and external stakeholders without direct authority.
• Strong analytical and data-driven decision-making skills, leveraging consumer insights, market intelligence, and financial performance to shape business strategies.
• Excellent communication and presentation skills, with the ability to develop compelling executive-level narratives and influence stakeholders across the organization.
• Strong project management and organizational skills, effectively managing multiple priorities and initiatives in a fast-paced environment.
• Proactive, adaptable, and innovation-driven, with a continuous improvement mindset and a passion for identifying new opportunities to drive brand growth.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.