Associate Manager, Customer Marketing
Cairo, Egypt
Marketing Job ID: 30828SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
Associate Manager, Customer Marketing
Location : Cairo, Egypt
ABOUT THE ROLE
Reporting into the Customer Marketing Manager for MENAPT Cluster, you will play an important role in developing the Customer Marketing strategy for the assigned categories for Egypt market. You will be in close collaboration with Marketing, Sales and Supply Chain Teams. You will do deep analyses of the market, customers and shopper dynamics, will come up with insights to be converted into action plans across the channels.
KEY RESPONSIBILITIES
Lead development of Category Development Strategy to achieve defined business objectives for category in charge by designing in-store strategy covering multiple pillars, i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions
Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings
Lead cross-functional relations with key stakeholders, Marketing, Sales and Supply Chain Teams
Manage the budget in charge while overviewing Trade Money initiatives
Responsible for management of shopper/channel initiatives and investments for the category
Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plan
Utilize Nielsen reports on a monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across
Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activations
Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI
Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales
REQUIRED EXPERIENCE YOU’LL BRING
Graduate degree in Business Administration, Sales, Marketing or similar
Commercial FMCG background with solid practical experience
At least 5+ years and plus of experience with preferably 2 years in customer/trade marketing
Strong command of English (written and verbal)
Understanding and knowledge of the Egypt retail environment and FMCG dynamics
Strong use of MS Office
Highly organized with the ability to multi-task and prioritize
Strong communication and team working skills
Strategic mind set, understands the strategic & tactical nature of the business
Analytical skills
PREFERRED EXPERIENCES AND SKILLS
Understanding of Nielsen syndicated data
Multi-function and multi-tasking abilities
Clear understanding of the different RTM principles/strategies for channels
Team building skills
Self-starter, acting with integrity
JOB REQUIREMENTS
Full time job
Max 10-15% travel time within Egypt, visiting distributors for cascading the quarterly plans as well as visiting trade to observe market dynamics
This role is not eligible for relocation.
Together, we are creating a better future – for the planet, for future generations and for every SCJ team member.
Come join us and make an impact through iconic global brands.
GO FURTHER WITH OUR FAMILY™
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Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
