Manager, Consumer Insights & Business Analytics - Home Cleaning
Racine, Wisconsin
Marketing Job ID: 30105SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
This position is in the Consumer Insights & Business Analytics (CIBA) division of International Consumer Brands - Home Cleaning. The Manager of CIBA reports to the Director of ICB Consumer Insights & Business Analytics – Home Cleaning. You will drive the decision-making through a clear understanding of the category landscape, brand positioning (SCJ brands and competitors), the needs and trends driving each category, and the human insights behind successful marketing activations. The CIBA manager will partner with the marketing team in creating & implementing brand strategy, developing white space innovations, and executing insightful communications while driving a consumer-first agenda.
Essential Duties and Responsibilities:
Strategy and Branding
- Embed the understanding of the target audience, consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents.
- Manage the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive business decisions
- Work with analytics to assist Home Cleaning team and/or regional teams.
- Work with Regional Business Partner team to ensure holistic understanding of brand strategies.
- Identify and execute highest priority learning needs to drive share and category growth.
Innovation ideation & development
- Track category performance & drive diagnostics to identify growth opportunities
- Guide the development of new concepts and ideas, using consumer feedback to optimize.
- Test ideas in partnership with the marketing team to ensure a robust funnel of ideas.
Communications Development and Research
- Support the development of insightful communication that are fueled by consumer needs. Evaluate early-stage ideas and final executions, ensure appropriate optimizations are made before in-market launch. Monitor performance in-market and evaluate competitive communications regularly.
Trends and Competitive Monitoring
- Update broader internal team on macro trends, category trends, and economic/social trends.
- Evaluate new and faster methodologies in the market research industry.
- Develop formal trends tracking program with the team, using them as input for new products ideas to fuel the innovation funnel.
Required Skills / Experience / Competencies:
- Bachelors degree and 5+ years of relevant experience or 3 years of relevant experience and a advanced degree
- Qualified candidates must be legally authorized to work in the United States
Preferred Skills / Experience / Competencies:
- Advanced degree in research preferred
- CPG experience (preferred)
- Global experience/exposure
- Experience of working in a matrix organization
- Passion for innovation
- Demonstrated team leadership and development
- Ability to synthesize data across multiple sources to build and tell a compelling consumer story
- Demonstrate strong Intellectual Curiosity (ex: exploring trends and adjacent category activity to inform brand and product stories)
- Ability to define root cause factors from data, experience, and judgement.
- Comfort with ambiguity and ability to navigate dynamic project scopes
Job Requirements:
Office work environment: Remote work is available once a week for eligible employees
This role is not eligible for relocation
BENEFITS AND PERKS
SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more. Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment, and the position remains at-will. Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment, and the position remains at-will.
Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
Better Together
At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.